In-depth guides on cookie banners, CMPs and consent UIs, including implementation pitfalls, legal requirements and real-world compliance issues.
Online privacy laws such as the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive require websites to obtain consent before placing cookies or tracking technologies on visitors’ devices. A consent banner (also called a cookie banner) is the primary mechanism for obtaining this consent. Organisations can either build their own banner using open‑source … Read more
Consent management has become one of the most critical pillars of modern privacy compliance. In 2026, regulatory expectations are higher than ever: IAB TCF v2.3 is now mandatory in Europe, Google Consent Mode v2 is effectively required for compliant analytics and advertising setups, and regulators are paying closer attention to how consent is implemented in … Read more
This market analysis compares leading consent management approaches and explains why no vendor Consent Management Platform (CMP) guarantees a correct production installation without independent verification. The analysis focuses on two evidence streams: the technical expectations Google sets for Consent Mode and what CMP vendors advertise about automated scanning and integrations. Key takeaway: vendor CMPs commonly … Read more