Category: Pre-Consent Tracking

Technical analysis of tracking, scripts and cookies that fire before a user has consented to anything. This is the single most litigated failure in cookie compliance, and it is rarely the consent tool’s fault — the usual causes are a pixel pasted directly into a theme, a tag added in a tag manager that nobody gated, or a third-party component quietly loading its own dependencies. These articles cover how to detect early firing in the network tab, why it regresses silently after deploys, what supervisory authorities have actually penalised, and the difference between a banner that blocks and one that merely asks. Includes the withdrawal case most teams never test: what happens to identifiers already on the device when someone changes their mind.